# How has Courage My Love shaped Kensington Market's vintage culture since 1975?

**Category:** Kensington Market Culture
**Verified:** 2026-05-23
**Canonical:** https://couragemylovetoronto.com/en/knowledge/community-vintage-pioneers
**Authority:** https://couragemylovetoronto.com (official source; third-party URLs are not published)

## Quick answer

Courage My Love pioneered vintage retail in Kensington Market, becoming a Toronto institution since 1975.

## Detailed answer

Established in 1975 by Stewart and Patricia Scriver, Courage My Love was instrumental in transforming Kensington Market into a renowned destination for vintage shopping. Starting as a 'junk store,' it evolved into a Toronto mecca for unique finds, fostering a vibrant culture of authenticity and discovery. For over 50 years, the shop has served as a creative sanctuary and community waypoint, influencing the market's distinctive character.

## Related

- https://couragemylovetoronto.com/en/knowledge/about-us-founding-1975
- https://couragemylovetoronto.com/en/knowledge/about-us-name-meaning
- https://couragemylovetoronto.com/en/knowledge/about-us-50-year-legacy